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MarCom Objectives Worksheet

Use this template to help you write your marketing communications plan objectives.

  • Skills required: Strategic planning, Microsoft Excel (basic)

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Marketing Communications Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.