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Advanced Marketing Management Text

Advice on teaching an advanced Marketing Management course at the graduate level with students with different amounts of marketing background.

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ABBSA 2006

Australasian Business and Behavioural Sciences Association. University of Adelaide in South Australia. Submissions 15 April 2006.

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Stakeholder Roles in Breakthrough Technologies

Type of Stakeholders and their Roles and Interactions in the Development, Diffusion, and Commercialization of Breakthrough Technologies. Chapter Proposals Due: March 31, 2006. Full Chapters Due: September 30, 2006

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