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TOC Digest for Mar 7, 2006

HBR; J Database Marketing; J Pers Selling and Sales Mgt; J Mar Mgt; J Strat Mar; Mgt Science; Org Science; Psych & Mar; POQ; Strat Mgt J; Niche Marketing book; more

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Student Ratings

Scott Armstrong seeks evidence on student ratings and student satisfaction, motivation and learning as well as teacher satisfaction and motivation

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Karl Mann

Past President of the Collegiate Chapters Council of AMA, and volunteer to student chapters at several schools, most recently Tennessee Technological University in Cookeville, TN.

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Deadlines and Updates

Nomination Deadline for Teaching and Learning SIG Innovative Excellence in Education Award: 15 Mar. Invitation to "Entrepreneurial Marketing Strategy: One World?" Panel at EACES

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Social Issues in Management

2006 Doctoral Dissertation Award Competition; Social Issues in Management (SIM) Division; Academy of Management; Entries Due by 15 Mar 2006

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New Access Method for Textbook

Armstrong's Principles of Forecasting can be made available as an eBook to all students and faculty at your university via your library

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Administrative Stuff

(1) ELMAR User Surveys - We have a simple survey tool. The first survey is now live, on general satisfaction. (2) Speeding Up Login - Making the platform quicker to access.

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2005 MSI/H. Paul Root Award

Werner J. Reinartz, Jacquelyn S. Thomas, and V. Kumar, "Balancing Acquisition and Retention Resources to Maximize Customer Profitability,? JM, 69(1)

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