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TOC Digest for Mar 7, 2006

HBR; J Database Marketing; J Pers Selling and Sales Mgt; J Mar Mgt; J Strat Mar; Mgt Science; Org Science; Psych & Mar; POQ; Strat Mgt J; Niche Marketing book; more


Student Ratings

Scott Armstrong seeks evidence on student ratings and student satisfaction, motivation and learning as well as teacher satisfaction and motivation


Karl Mann

Past President of the Collegiate Chapters Council of AMA, and volunteer to student chapters at several schools, most recently Tennessee Technological University in Cookeville, TN.


Deadlines and Updates

Nomination Deadline for Teaching and Learning SIG Innovative Excellence in Education Award: 15 Mar. Invitation to "Entrepreneurial Marketing Strategy: One World?" Panel at EACES


Social Issues in Management

2006 Doctoral Dissertation Award Competition; Social Issues in Management (SIM) Division; Academy of Management; Entries Due by 15 Mar 2006


New Access Method for Textbook

Armstrong's Principles of Forecasting can be made available as an eBook to all students and faculty at your university via your library


Administrative Stuff

(1) ELMAR User Surveys - We have a simple survey tool. The first survey is now live, on general satisfaction. (2) Speeding Up Login - Making the platform quicker to access.


2005 MSI/H. Paul Root Award

Werner J. Reinartz, Jacquelyn S. Thomas, and V. Kumar, "Balancing Acquisition and Retention Resources to Maximize Customer Profitability,? JM, 69(1)