ICMC 2024


International Communication Management Conference, Ahmedabad, India, 18-20 Jan 2024; Deadline 15 Jul

POSTING TYPE: Calls: Conferences

Author: Dhruv Choksi

MICA Ahmedabad invites you to the 10th edition of its annual

International Communication Management Conference (ICMC 2024)

scheduled from January 18-20, 2024, on the broad theme “Immersive Technology and Experiences: Implications for Business and Society”.

The three-day conference comprises a Young Scholars Research Colloquium (YSRC) for early academicians and research scholars, invited speaker sessions, keynote addresses, panel discussions, and industry problem identification sessions around the conference’s broad theme.

Interested participants can submit their manuscripts around the below-mentioned sub-themes latest by July 15, 2023.

1) Crafting memorable experiences with breakthrough Technology across industries.

  • Immersive Technology in Media and entertainment, Healthcare and therapy, manufacturing, retail, etc.: Past, present, and future
  • A customer at the Centre of Immersive Technology
  • Storytelling as a tool for creating an immersive customer experience.
  • Immersive experiences in marketing and advertising

2) Ethical and Policy Consideration of Tomorrow’s Technology

  • Challenges in regulating technology.
  • Hegemonization of Data
  • Immersive Technology for Environmental and Social Development

3) Teaching and Learning with Immersive Technology

  • Classrooms of the future: Technology aided content and pedagogical innovation.
  • Roles and Responsibilities of the Teacher of the Future
  • Boundary-free Learning: Defining the Learning Outcomes

4) Business Transformation through Immersive Technology

  • Virtual Reality, Augmented Reality & Mixed Reality for business and market transformation
  • Engaging Gen Z through immersive technologies
  • Immersive technology and social experiments
  • The Business of Immersive Technology: Cost and Benefit Analysis

Select papers will be given publication opportunities in premier ABDC-A/B journals, a book of abstracts, and an edited volume for ICMC 2024. Best Paper Awards will be conferred to the best papers in the conference from a prize pool of INR 1,00,000/-.

The conference committee will also provide conference participation funding to eligible candidates covering their registration, travel, and boarding expenses. Candidates interested in the funding can email their requests after submission to icmc@micamail.in.

For more information regarding the conference, please visit