INTEREST CATEGORY: TEACHING AND LEARNING

POSTING TYPE: TOCs

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Teaching Innovation

Editorial

TEACHING INNOVATION SPECIAL ISSUE (2023) – HAVE IT YOUR WAY: MASS CUSTOMIZATION IN MARKETING EDUCATION
—Alicia D. Cooper & Michael A. Levin [Publisher] [Google Scholar]

IMPROVING QUANTITATIVE COMPETENCY: INTEGRATING MATH ELEMENTS INTO MARKETING COURSES
—Ginger Killian [Publisher] [Google Scholar]

#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA
—Zhenning Xu, Fernando Parra, Abby Peters, McDowell Porter III & Jeremy Woods [Publisher] [Google Scholar]

INCREASING STUDENT ENGAGEMENT USING ‘MEME BASED’ EXERCISE INNOVATION
—Jared M. Hansen & Paul Wilson [Publisher] [Google Scholar]

RNMKRS PITCHPERFECTOR: ARTIFICIAL INTELLIGENCE TO BOOSTER STUDENTS’ SELF-EFFICACY IN DELIVERING ELEVATOR PITCH
—José Saavedra Torres & C. Edward Heath [Publisher] [Google Scholar]

TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS
—Sydney Chinchanachokchai & James McKelvey [Publisher] [Google Scholar]

A FOOT IN THE DOOR: A CUSTOMIZABLE NETWORKING PROJECT
—Hulda G. Black, Alex Milovic & Rebecca Dingus [Publisher] [Google Scholar]

SELLING ON VALUE: USING THE PURPOSEFUL CHOREOGRAPHY AS THE BASIS OF AN INNOVATIVE SALES ROLE PLAY
—Riley Dugan & Na Young Lee [Publisher] [Google Scholar]

A R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION
—Candice R. Hollenbeck & Vanessa M. Patrick [Publisher] [Google Scholar]

TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING
—Christopher P. Blocker [Publisher] [Google Scholar]

CULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING
—AnneMarie Dorland [Publisher] [Google Scholar]

CHOOSE-YOUR-OWN ADVENTURE IN MARKETING EDUCATION: EMPOWERING STUDENTS TO INCREASE ENGAGEMENT AND RIGOR THROUGH MASS CUSTOMIZATION
—Jonathan Ross Gilbert & Mario Gonzalez-Fuentes [Publisher] [Google Scholar]

A LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY
—Amy Watson [Publisher] [Google Scholar]