INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

https://managementdynamics.researchcommons.org/journal/vol23/iss1/

Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender
—Bhavna Prajapati and Arijit Goswami [Google Scholar]

Influencer Marketing in Data-Driven World
—Rekha Attri and Jagdish Bhagwat [Google Scholar]

Chat GPT: Revolutionizing Communication or Threatening Authenticity?
—Anubhav Mishra and Saumya Awasthi [Google Scholar]

How does Internet of Everything enable Digital Transformation: A review and a research agenda from an editorial perspective
—Amrita Chakraborty and Arpan Kumar Kar [Google Scholar]

Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions
—Mohamad Fouad Shorbaji [Google Scholar]

Mitigating the negative views of customers while the adoption of Artificial-Intelligence chatbots in online banking services: Relevant gaps and future research agenda
—Abdullah Nabeel Al-Roshoud [Google Scholar]

Impact of IoT on Consumer Behaviour
—Amira REMADNA [Google Scholar]