INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
—Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang [Publisher] [Google Scholar]

Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
—Yuling Wei, Attila Endre Simay, Irma Agárdi, Jhanghiz Syahrivar & Ágnes Hofmeister-Tóth [Publisher] [Google Scholar]

Hanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19
—Fanjue Liu [Publisher] [Google Scholar]

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
—Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock [Publisher] [Google Scholar]

From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers
—Fei Fan & Kara Chan [Publisher] [Google Scholar]