J Mar Higher Ed


Journal of Marketing for Higher Education, 33(1)


The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer [Publisher] [Google Scholar]

Unique challenges of segmentation and differentiation for higher education
John Story [Publisher] [Google Scholar]

The influence of self-congruence and relationship quality on student educational involvement
Arnold Japutra, Shasha Wang & Ting (Tina) Li [Publisher] [Google Scholar]

Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Young Do Kim, Changhyun Nam & Ashley M. LaPlaca [Publisher] [Google Scholar]

Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness
Mario Cassar & Albert Caruana [Publisher] [Google Scholar]

Positioning strategies and rankings in the HE: congruence and contradictions
Önder Kethüda [Publisher] [Google Scholar]

Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction |
Anesa Hosein & Namrata Rao [Publisher] [Google Scholar]