J Con Res

Introduction

Journal of Consumer Research, 50(1)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://academic.oup.com/jcr/issue/50/1

More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance
Jenna Drenten; Robert L Harrison; Nicholas J Pendarvis [Google Scholar]

Misperception of Multiple Risks in Medical Decision-Making
Mehdi Mourali; Zhiyong Yang [Google Scholar]

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
Sara Caprioli ; Christoph Fuchs; Bram Van den Bergh [Google Scholar]

Market Work and the Formation of the Omnivorous Consumer Subject
Anissa Pomiès; Zeynep Arsel [Google Scholar]

Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
Hélène Cherrier; Meltem Türe [Google Scholar]

Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)
Tatiana L Dyachenko; Greg M Allenby [Google Scholar]

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
He (Michael) Jia ; Echo Wen Wan; Wanyi Zheng [Google Scholar]

Days-of-the-Week Effect in Temporal Judgments
Tatiana Sokolova [Google Scholar]

Giving Suggestions: Using Quantity Requests to Increase Donations
Alice Moon ; Eric M VanEpps [Google Scholar]

Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
Sharlene He; Brian Sternthal [Google Scholar]