INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

Non-fungible tokens (NFTs) as promotional devices: research needs and future projections
—Charles R. Taylor [Publisher] [Google Scholar]

Articles

How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification
—Terri H. Chan [Publisher] [Google Scholar]

Reader and author attitudes towards brand placement in fiction
—Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens [Publisher] [Google Scholar]

Understanding East Asian consumers’ responses to inclusive beauty products in advertising
—Eunsoo Baek, HeeJung Lee & Ga-Eun (Grace) Oh [Publisher] [Google Scholar]

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising
—Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu & Mingquan Yuan [Publisher] [Google Scholar]

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
—Felix Septianto, Sara Quach, Park Thaichon & Arnold Japutra [Publisher] [Google Scholar]

Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
—Yoon-Na Cho, Jinhee Kim, So Yean Kwack & Nara Youn [Publisher] [Google Scholar]