Metaverse in Marketing

Introduction

Edited book to be published by Taylor & Francis; Proposal deadline 25 May 2023

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Other

Author: Swapnil Undale


You are invited to submit your chapter/s for the edited book

Metaverse in Marketing

This book will be published by Taylor & Francis. All the chapters will have (DOI)  and will be indexed by (Scopus)

Chapter are invited on following topics but not limited to –

(Note: Two/three chapters on each topic will be published)

  • Definition and overview of the Metaverse
  • The Potential of the Metaverse in Enhancing Marketing
    • enhance immersive brand experiences
    • improve customer engagement and interaction
    • personalized and immersive marketing strategies
  • Metaverse Applications in Marketing
    • virtual product launches, pop-up stores, events, immersive branded experiences, and interactive advertising campaigns, etc.
    • Case studies of successful metaverse marketing campaigns across different industries
  • The Role of Virtual and Augmented Reality in the Metaverse
  • Metaverse Analytics and Data Collection for marketing decisions
  • Ethical Considerations in Metaverse Marketing
  • Metaverse Marketing Strategies and Best Practices
  • Challenges and Future of Metaverse Marketing

Important Dates

  • Chapter proposal (1 page) Submission: May 25, 2023
  • Proposal acceptance Notification by: June 04, 2023
  • Full Chapter Submission: June 24, 2023
  • Chapter Review Notification: July 09, 2023
  • Revised Final Chapter due: July 24, 2023

Guidelines for Submission

  • Max words: 3000
  • File Type: MS-Word (mail to swapnil.undale@mitwpu.edu.in)
  • Font: Times New Roman
  • Page Size: A4
  • Font size:
    • Title – 14 Bold
    • Heading – 12 Bold
    • Subheading – 12 Italics
    • Other text – 12 Normal
  • Spacing: 1.5
  • Margin: Normal (1 inch from all sides)
  • Alignment: Justified to both the margins
  • Referencing: APA Style

Editors

Dr. Tapan Panda
Pro Vice-Chancellor, MIT WPU

Dr. Swapnil Undale
Assistant Professor
School of Business, MIT WPU
Ph. 90963 18693
email – swapnil.undale@mitwpu.edu.in