INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

A wide dimensionality of subject matter
—Philip J. Kitchen [Publisher] [Google Scholar]

Research

When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness |
—Claire M. Segijn, Eunah Kim, Asma Sifaoui & Sophie C. Boerman [Publisher] [Google Scholar]

The importance of congruence between stakeholder prosocial motivation and CSR attributions: effects on stakeholders’ donations and sense-making of prosocial identities
—Baobao Song & Mary Ann Ferguson [Publisher] [Google Scholar]

Is it possible to create a favorable impression of greenness on skin care websites?
—Michelle I. Seelig [Publisher] [Google Scholar]

An exploration of the impact of gender on customer engagement
—David Gligor, Sıddık Bozkurt, Emma Welch & Nichole Gligor [Publisher] [Google Scholar]

The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
—Pallavi Dogra & Arun Kaushal [Publisher] [Google Scholar]