INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://link.springer.com/journal/41270/volumes-and-issues/11-2

Editorial

A decade of marketing analytics and more to come: JMA insights
—Maria Petrescu, Anjala S. Krishen [Google Scholar]

Profiling diverse reviewer segments using online reviews of service industries
—Nima Jalali, Sangkil Moon, Moon-Yong Kim [Google Scholar]

Impact of delivery performance on online review ratings: the role of temporal distance of ratings
—Prashanth Ravula [Google Scholar]

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling
—Jinping Hu [Google Scholar]

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
—Kessara Kanchanapoom, Jongsawas Chongwatpol [Google Scholar]

Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience
—Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho, Raffaele Campo [Google Scholar]

Going (in)conspicuous: antecedents and moderators of luxury consumption
—Amélia Maria Pinto da Cunha Brandão, Hugo Eduardo Magalhães Barbedo [Google Scholar]

Does demand forecasting matter to retailing?
—Wesley Marcos de Almeida, Claudimar Pereira da Veiga [Google Scholar]

Developing a conversion rate optimization framework for digital retailers—case study
—Robert Zimmermann, Andreas Auinger [Google Scholar]

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
—Yi Yong Lee, Chin Lay Gan, Tze Wei Liew [Google Scholar]