J Con Behaviour

Introduction

Journal of Consumer Behaviour, 22(3)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://onlinelibrary.wiley.com/toc/14791838/2023/22/3

SPECIAL ISSUE ARTICLES

Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme
Peter E. Earl [Google Scholar]

Betting on a brand: How can trust game experiments inform a brand trust research agenda?
Steve Van Riel [Google Scholar]

RESEARCH ARTICLE

Nudging green food: The effects of a hedonic cue, menu position, a warm‐glow cue, and a descriptive norm
Tommy Reinholdsson, Martin Hedesström, Emma Ejelöv, André Hansla, Magnus Bergquist, Åsa Svenfelt, Andreas Nilsson [Google Scholar]

SPECIAL ISSUE ARTICLES

Should a luxury Brand’s Chatbot use emoticons? Impact on brand status
Yuan Li, Hyunju Shin [Google Scholar]

The COVID‐19 threat and luxury advertising
Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi, Charles R. Taylor [Google Scholar]

RESEARCH ARTICLES

Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases
Johann Suchier, Christophe Demarque, Laurent Waroquier, Fabien Girandola, Denis Hilton, Laurent Muller [Google Scholar]

Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa
Lesego Jenny Ngcamu, Emmanuel Silva Quaye, Sylvester Senyo Horvey, Divaries Cosmas Jaravaza [Google Scholar]

The effect of the physical versus mental presence of a high‐powered person on consumers’ healthy food choices
Yunzhi Huang, Yi (Fionna) Xie, Jun Ye [Google Scholar]

Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator
Shanta Banik, Fazlul K. Rabbanee [Google Scholar]

Asserting your mind: Interruptions extremize consumer choices
Yuting Pang, Lili Wang, Yanfen You, Ying Ding [Google Scholar]

Exploring the inhibitory effect of maximising mindset on impulse buying
Zhoujin Ding, Ming Tu, Zizheng Guo [Google Scholar]

Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping
Wenkun Zhang, Yanan Wang [Google Scholar]

Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior
Yoon-Joo Lee, Hye Jin Yoon, Jinho Joo [Google Scholar]

Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers’ purchase intentions and actual choices
Jessica M. Rixom, Brett A. Rixom [Google Scholar]

Hard to decide? The effect of imagery perspective and construal level on decision difficulty
Chia-Jung Chang, Shin Lan, Yu-Wen Huang [Google Scholar]

REVIEW

Ego depletion in consumer behavior: A review, synthesis, and research agenda
Diego Nogueira Rafael, Evandro Luiz Lopes [Google Scholar]