INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News

Author: TJ Anderson

2022 Journal of Interactive Marketing Best Paper Award

Congratulations to Bianca Harms (NHL-Stenden University), Janny C. Hoekstra (University of Groningen), and Tammo H. A. Bijmolt (University of Groningen), winners of the 2022 Journal of Interactive Marketing Best Paper Award for their article, “Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires,” published in the February 2022 Journal of Interactive Marketing Special Issue, “Examining the Unanticipated Consequences of Interactive Marketing.”

This award honors the best Journal of Interactive Marketing article published in a given calendar year. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing. This year’s committee included Sonja Gensler, Venky Shankar, Lauren Labrecque, and Koen Pauwels. Click here to read their statement and learn more about this award!