INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News

Author: TJ Anderson

2021 Journal of Interactive Marketing Best Paper Award

Congratulations to Timothy J. Halloran (Georgia Institute of Technology) and Richard J. Lutz (University of Florida), winners of the 2022 Journal of Interactive Marketing Best Paper Award for their article, “Let’s Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?” (published in the November 2021 issue of Journal of Interactive Marketing). Because of the journal’s transition to AMA in 2022, there was a delay in processing the award until this year.

This award honors the best Journal of Interactive Marketing article published in a given calendar year. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing. The 2021 award committee included Arvind Rangaswamy, Charles Hofacker, Yuping Liu-Thompkins, and Peter C. Verhoef. Click here to read their statement and learn more about this award!