INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
—Heather M. Meyer, Richard Mocarski, Natalie R. Holt, Debra A. Hope, Nathan Woodruff [Google Scholar]

‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms
—Rajagopal , Ananya Rajagopal [Google Scholar]

Discursive interactions shaping online brand communities’ social dynamics
—Vitor Moura Lima, Luís Alexandre Pessôa [Google Scholar]

The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study
—Abir Ben Aicha, Rym Bouzaabia [Google Scholar]

Experiential research as a methodological framework for studying consumer behaviors in phygital settings
—Wided Batat [Google Scholar]