INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/41/iss/4

Brand equity and company performance: evidence from a quasi-experiment in an emerging market
—Marta Olivia Rovedder de Oliveira, Igor Bernardi Sonza, Tamires Silva da Silva [Google Scholar]

Product attributes and benefits: integrated framework and research agenda
—Hitesh Kalro, Mayank Joshipura [Google Scholar]

Channel integration in grocery retailers via mobile applications
—Yung-Shen Yen [Google Scholar]

Brand equity chain and brand equity measurement approaches
—Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce [Google Scholar]

SDG reporting: an analysis of corporate sustainability leaders
—Idoya Ferrero-Ferrero, María Jesús Muñoz-Torres, Juana María Rivera-Lirio, Elena Escrig-Olmedo, María Ángeles Fernández-Izquierdo [Google Scholar]

Servicescape design: balancing physical and psychological safety
—Deepak S Kumar, K. Unnikrishnan Nair, Keyoor Purani [Google Scholar]

Maximization, internal reference price and consumers’ response to promotions
—Nitin Soni, Jagrook Dawra, Kanupriya Katyal [Google Scholar]

Virtual reality in digital marketing: research agenda based on bibliometric reflection
—Hafizah Omar Zaki, Dahlia Fernandez, Omkar Dastane, Aini Aman, Soliha Sanusi [Google Scholar]