J Service Mar


Journal of Services Marketing, 37(5)



Flirting in service encounters: does the server’s sex matter?
Tali Seger-Guttmann, Hana Medler-Liraz [Google Scholar]

Which loyalty program do customers prefer: a coalition program or a single-firm program?
Miyuri Shirai [Google Scholar]

The role of information for the customer journey in mobile food ordering apps
Paulo Rita, Vasco Eiriz, Beatriz Conde [Google Scholar]

Why switch? The role of customer variety-seeking and engagement in driving service switching intention
Choukri Menidjel, Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [Google Scholar]

The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem
Xin Ming Stephanie Chen, Lisa Schuster, Edwina Luck [Google Scholar]

Enhanced review facilitation service for C2C support: machine learning approaches
Yanni Ping, Alexander Buoye, Ahmad Vakil [Google Scholar]

Learning self-efficacies influence on e-servicescapes: rethinking post-pandemic pedagogy
Clare D′Souza, Pam Kappelides, Nkosinathi Sithole, Mei Tai Chu, Mehdi Taghian, Richard Tay [Google Scholar]

Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences
Hangjun Xu, Chuanyi Tang, Lin Guo [Google Scholar]

Engraving customer experiences through digital technologies
Chang-Tang Chiang [Google Scholar]