INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/2040-7122/vol/17/iss/3

Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement
—E. Sophía Valenzuela-Gálvez, Álvaro Garrido-Morgado, Óscar González-Benito [Google Scholar]

Vertically versus horizontally differentiated information disclosure in travel live streams – the role of sensory imagery
—Jin Sun, Jingshu Yang, Yonggui Wang [Google Scholar]

The virality of advertising content
—Balpreet Kaur, Justin Paul, Rishi Raj Sharma [Google Scholar]

Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
—Yao Li, Xuge Song, Mi Zhou [Google Scholar]

Birds of a feather flock together: matched personality effects of product recommendation chatbots and users
—Eunjoo Jin, Matthew S. Eastin [Google Scholar]

Impact of brand community supportive climates on consumer-to-consumer helping behavior
—Junyun Liao, Wei Wang, Peng Du, Raffaele Filieri [Google Scholar]

More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
—Yongge Niu, Zhuzhu Feng, Yixuan Niu [Google Scholar]

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures
—Francine Zanin Bagatini, Eduardo Rech, Natalia Araujo Pacheco, Leonardo Nicolao [Google Scholar]