INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)
—Kay Peters, Cheryl Nakata, and Kelly Hewett [Publisher] [Google Scholar]

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance
—Ayşegül Özsomer, Bernard Simonin, and Timo Mandler [Publisher] [Google Scholar]

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
—Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, and Eusebio Scornavacca [Publisher] [Google Scholar]

Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement
—Ashish Sood, Shaphali Gupta, and V. Kumar [Publisher] [Google Scholar]

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination
—Hannah S. Lee, Goksel Yalcinkaya, and David A. Griffith [Publisher] [Google Scholar]

Propelling International Marketing Research with Geospatial Data
—Julian R.K. Wichmann, Thomas P. Scholdra, and Werner J. Reinartz [Publisher] [Google Scholar]

What Drives Royalty Rates in International Franchising?
—Jennifer Zeißler, Timo Mandler, and Jeeyeon Kim [Publisher] [Google Scholar]