J Intl Mar


Journal of International Marketing, 31(2)


Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)
Kay Peters, Cheryl Nakata, and Kelly Hewett [Publisher] [Google Scholar]

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance
Ayşegül Özsomer, Bernard Simonin, and Timo Mandler [Publisher] [Google Scholar]

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, and Eusebio Scornavacca [Publisher] [Google Scholar]

Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement
Ashish Sood, Shaphali Gupta, and V. Kumar [Publisher] [Google Scholar]

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination
Hannah S. Lee, Goksel Yalcinkaya, and David A. Griffith [Publisher] [Google Scholar]

Propelling International Marketing Research with Geospatial Data
Julian R.K. Wichmann, Thomas P. Scholdra, and Werner J. Reinartz [Publisher] [Google Scholar]

What Drives Royalty Rates in International Franchising?
Jennifer Zeißler, Timo Mandler, and Jeeyeon Kim [Publisher] [Google Scholar]