INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials
—Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang [Publisher] [Google Scholar]

To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks
—Amanda S. Bradshaw [Publisher] [Google Scholar]

The Ideal Advertising Professor: A ZMET-Based Inquiry |
—George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi [Publisher] [Google Scholar]

The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts
—Y. J. Chung, S. S. Lee & E. Kim [Publisher] [Google Scholar]

A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations
—Teresa Tackett [Publisher] [Google Scholar]

Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising
—Erin Schauster [Publisher] [Google Scholar]