INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Shared Brand Equity
—T. Bettina Cornwell, Michael S. Humphreys & Youngbum Kwon [Publisher] [Google Scholar]

Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising
—Huw O’Connor, Scott Koslow & Mark Kilgour [Publisher] [Google Scholar]

Hypocrisy Induction in Advertising
—WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon [Publisher] [Google Scholar]

Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
—Iman Ahmadi, Adrian Waltenrath & Christian Janze [Publisher] [Google Scholar]

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions
—Eugene Cheng-Xi Aw & Lauren I. Labrecque [Publisher] [Google Scholar]

Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products
—Anne Hamby, Ali Tezer & Jennifer Edson Escalas [Publisher] [Google Scholar]

Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
—Yongheng Liang, Xiaoyue Wu, Yi Su & Liyin Jin [Publisher] [Google Scholar]

Literature Review Corner

Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
—Femke Loose, Liselot Hudders, Ini Vanwesenbeeck & Steffi De Jans [Publisher] [Google Scholar]

Research Notes

Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal
—Matthew Thomson, Jennifer Jeffrey & Allison R. Johnson [Publisher] [Google Scholar]

Changes in Definitions and Operationalizations in Advertising Research – Justified or Not?
—Lars Bergkvist & Martin Eisend [Publisher] [Google Scholar]