INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

Digging deeper on diversity and inclusion in Advertising research: a call to action
—Charles R. Taylor [Publisher] [Google Scholar]

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
—Johannes Beckert & Brigitte Naderer [Publisher] [Google Scholar]

Race, beauty type, and femininity in fashion advertising: Analysis of young Chinese female consumers’ responses
—Chen Gan [Publisher] [Google Scholar]

Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
—Ran Maroely & Nira Munichor [Publisher] [Google Scholar]

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
—Su Jung Kim, Mi Hyun Lee, Juwon Hong & Sungho Park [Publisher] [Google Scholar]

The impact of infectious disease cues on visual pattern-seeking
—Jaehoon Lee, Jooyoung Park, Jacob C. Lee, Jihoon Jhang & Jungkeun Kim [Publisher] [Google Scholar]

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation
—Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick [Publisher] [Google Scholar]