POSTING TYPE: TOCs

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https://amj.kma.re.kr/journal/vol25/iss1/1/

—Editorial [Google Scholar]

Together with the Asia Marketing Journal
—Jaewon Yoo, Woo Jin Choi, and Minki Kim [Google Scholar]

Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
—Kwanho Suk [Google Scholar]

Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
—Sinae Lee and Dongwon Min [Google Scholar]

Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use
—Mira Lee and Taehee Park [Google Scholar]

Research Note

How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
—Jeongbin Whang [Google Scholar]