INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events

Author: Nanette Burns

Journal of Advertising Research

REMINDER:

May 8 Webinar: Crafting Industry-Relevant Research Articles

Be sure to join Melissa Archpru Akaka, Associate Professor of Marketing at the University of Denver, and Hope Jensen Schau, Professor of Marketing and James and Pamela Muzzy Endowed Chair in Entrepreneurship at the University of Arizona, who will present their forthcoming JAR article, “The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research.”

Akaka’s and Schau’s work provides actionable strategies that authors can use to push beyond mere description and to help present qualitative findings in a way that is more digestible to industry. Editor-in-Chief Colin Campbell will host this Monday, May 8^th, 11 am ET virtual event and moderate the concluding Q&A. Attendees are encouraged to ask questions. Register here for this event open to all free of charge.