JAR Award News


The Journal of Advertising Research announces the winners of the TVision Data Release and Call for Ideas


Author: Nanette Burns

Journal of Advertising Research News

JAR-TVision Data Release and Call for Ideas Results

In late 2022,  TVision Insights, a leader in the measurement of consumer attention, teamed up with the JAR  to make data from their consumer panel available to academics at no charge. The partnership is one of several JAR initiatives aimed at broadening research collaboration between members of the advertising industry and academia, announced last week at the Advertising Research Foundation’s Audience x Science 2023 conference in New York City.

TVision’s demographically representative panel includes 13,000 people from 5,000 US homes. Academics were encouraged to apply for access to the data by proposing research ideas to collaboratively advance understanding of audience attention and measurement. As a result, this partnership attracted 33 applications from academics worldwide.

Today we congratulate the eight winning teams:

Learn more about the JAR/TVision partnership here:


Additionally at the ARF conference, McDonald highlighted other ongoing JAR initiatives that encourage industry-academic collaboration, including:

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