INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Culture is in the eye of the beholder: using metaphoric representations of cultural values to enhance consumer digital engagement
—Yuliani Suseno & Doan T. Nguyen [Publisher] [Google Scholar]

The contribution of managerial ability on customer satisfaction: an empirical investigation
—Thanh Ngo, Shirley Mai, Judy Siguaw & Surendranath Jory [Publisher] [Google Scholar]

Negative customer engagement in emerging markets: cognitive dimension
—Diem Khac Xuan Do, Kaleel Rahman, Linda J. Robinson & Jana Bowden [Publisher] [Google Scholar]

Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?
—Monica M. Popa Sârghie & John Pracejus [Publisher] [Google Scholar]

Understanding social customer relationship management adoption: qualitative insights
—Thilini Chathurika Gamage, Athula Gnanapala & Nicholas J Ashill [Publisher] [Google Scholar]

Post-COVID reorientation of the Sharing economy in a hyperconnected world
—N. Meenakshi [Publisher] [Google Scholar]

The role of plot in brand story construction: A neurophysiological perspective
—Stefanie Kühn & Christo Boshoff [Publisher] [Google Scholar]