J Mar Res


Journal of Marketing Research, 60(3)


Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products
Kaitlin Woolley, Daniella Kupor, and Peggy J. Liu [Publisher] [Google Scholar]

Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings
Kathleen T. Li and Garrett P. Sonnier [Publisher] [Google Scholar]

Phone and Self: How Smartphone Use Increases Preference for Uniqueness
Camilla Eunyoung Song and Aner Sela [Publisher] [Google Scholar]

Intransitivity of Consumer Preferences for Privacy
Geoff Tomaino, Klaus Wertenbroch, and Daniel J. Walters [Publisher] [Google Scholar]

Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price
Guofang Huang [Publisher] [Google Scholar]

It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
Hoori Rafieian and Marissa A. Sharif [Publisher] [Google Scholar]

Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering
Stephanie C. Lin, Taly Reich, and Tamar A. Kreps [Publisher] [Google Scholar]

Optimal Microtargeting of Advertising
Peter J. Danaher [Publisher] [Google Scholar]

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect
Liang Huang and Jennifer Savary [Publisher] [Google Scholar]

Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product’s Resale Value
Matthias Fuchs and Martin Schreier [Publisher] [Google Scholar]