J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 35(3)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Adapting to the Instagram Esthetic and Exploring Influencers of Hedonic Consumption
Abhinav Sood, Vanessa Quintal & Ian Phau [Publisher] [Google Scholar]

How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages
Siriluck Rotchanakitumnuai & Mark Speece [Publisher] [Google Scholar]

Profile of the Political Consumer: An International Comparative Study
Matilde Schwalb, Iñaki García-Arrizabalaga & Juan-José Gibaja-Martíns [Publisher] [Google Scholar]

Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty
Dalia Abdelwahab, Sonia San-Martín & Nadia Jiménez [Publisher] [Google Scholar]

Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility
Nitin Soni [Publisher] [Google Scholar]

Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands
Jussara da S. T. Cucato, Flávio S. Bizarrias, Vivian I. Strehlau, Thelma Rocha & Dirceu Silva [Publisher] [Google Scholar]