Australasian Mar J


Australasian Marketing Journal, 31(2)


Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT
Michael Jay Polonsky and Jeffrey D. Rotman [Publisher] [Google Scholar]

Slogans With Negations’ Effect on Sustainable Luxury Brand
Felix Septianto, Joya Kemper, and Gavin Northey [Publisher] [Google Scholar]

Competitive Imitation Strategy for New Product-Market Success
Sungwook Min and Namwoon Kim [Publisher] [Google Scholar]

Emotional Cues’ Effects on Grotesque Advertising
Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma, and Bodo Lang [Publisher] [Google Scholar]

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media
Han Nguyen, Brett A. S. Martin, and Gayle Kerr [Publisher] [Google Scholar]

Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill
Lenny Vance, Maria M. Raciti, and Meredith Lawley [Publisher] [Google Scholar]

Consumers’ Responses to Corporate Normalised Misconduct During an Industry-Wide Crisis: An Investigation in the Chinese Dairy Industry
Shijiao (Joseph) Chen, Hongzhi Gao, and Jing A. Zhang [Publisher] [Google Scholar]

Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes
Rouxelle de Villiers, Arch G. Woodside, and Pornchanoke Tipgomut [Publisher] [Google Scholar]