CMIC 2023


11th China Marketing International Conference, Chengdu, China, 23-26 Jun 2023; Deadline 15 May


Author: Yunchuan Liu

11th China Marketing International Conference (CMIC 2023)

Environmental, Social, and Governance (ESG) and Marketing
June 23-26, 2023
Chengdu, China

Submission Deadline: May 15th, 2023



  • Chinese Scholar Marketing Association
  • Sichuan University

To achieve sustainable development goals, more and more companies are focusing on environmental, social and governance (ESG). In an ESG scenario, how to create unique market competitiveness, what are the main concerns of stakeholders such as government, investors, and the public, and how to achieve sustainable growth are all questions that need to be focused on in marketing. In such an era, academia is also facing challenges. It is of great significance for the development of academia, corporate, and society to explore in-depth the ESG and corporate social responsibility, to further promote international academic cooperation and exchanges, facilitate corporate marketing reform, and pursue industry-education-research partnership.

Organized by Sichuan University and Chinese Scholars Marketing Association, 11th China Marketing International Conference will be held on June 23-26, 2023 in Chengdu, China. The theme is “Environmental, Social, and Governance (ESG) Marketing”. Hundreds of marketing scholars and business elites from domestic and overseas will attend the conference, aiming to build a high-standard international exchange platform for multi-interaction between academia and industry. Through discussing the domestic and global economic situations, changes in the international market, and development of the Chinese market, the conference promotes technological innovation and assists with world brand development.

This conference will be held in a hybrid format (online & offline). Many editors-in-chief and associate editors from top international journals on marketing and management (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Strategic Entrepreneurship Journal, Journal of Consumer Psychology, etc.) will share their research wisdom and provide professional guidance. Top brains and young scholars from domestic and overseas will discuss the frontiers of marketing theory and present cutting-edge research. We also have wonderful doctoral consortium and recruitment sessions. Moreover, we will invite outstanding Chinese corporate executives and industry elites to share industrial experience, realize the collision of theory and practice, inspire innovative thinking, and seek novel ideas for marketing breakthroughs in the new era.

The annual China International Marketing Conference (CMIC) has been successfully held for ten years thus far: at China University of Mining and Technology (Xuzhou) in 2013, Huazhong University of Science and Technology (Wuhan) in 2014, Xi’an Jiaotong University (Xi’an) in 2015, China University of Petroleum (Qingdao) in 2016, University of International Business and Economics (Beijing) in 2017, Shanghai University of Finance and Economics (Shanghai) in 2018, Baiyun International Convention Center (Guangzhou) in 2019, online in 2020 and 2021, and Huazhong University of Science and Technology (Wuhan) in 2022.

We sincerely invite you to join CMIC 2023 and gather at the city of Chengdu!