The Mystique of Luxury Brands


Ho Chi Minh City, 9-10 Nov 2023; Deadline 15 Jul

POSTING TYPE: Calls: Conferences

Author: Anwar Sadat Shimul

Call for Papers

The Mystique of Luxury Brands Conference

UEH University, Ho Chi Minh City, Vietnam, 9 – 10 November 2023

Proudly hosted by

The Luxury Branding Research Centre, Curtin University, and University of Economics Ho Chi Minh City (UEH)

The Mystique of Luxury Brands (MLB) Conference is an event where academics and luxury industry professionals convene for academic and industry keynotes, industry panel discussions and academic paper presentations. Curtin University has hosted the MLB Conference in the past in Shanghai, Singapore, Seoul and Tokyo. We are proud to announce that The Mystique of Luxury Brands Conference 2023 will be held in Ho Chi Minh City and co-hosted with the University of Economics Ho Chi Minh City (UEH), one of the National Key Universities of Vietnam and a member of The Best 1,000 Business Schools in the World.

UEH has a history of more than 45 years since its inception and overwhelming recognition from the local and global academic communities on the teaching, learning and research quality. The university has high capabilities in consulting and knowledge transfer that make a platform to embark on a new journey to become a Sustainable and Multidisciplinary UEH University with a vision towards building a sustainable future for the community and world. This MLB conference has planned several events, including industry and academic keynotes, research publishing workshops, the inauguration of special interest group, posters session and a networking gala lunch to recognise the best papers.

Deadline: 15 July 2023

Full information available here: