INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Author: Nanette Burns

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Journal of Advertising Research News

JAR Best Reviewer, Best Paper 2022 Winners

Congratulations to winners of JAR Best Reviewer and Best Paper 2022! The awards were announced this week at the Advertising Research Foundation’s Audience x Science 2023 conference by ARF CEO and President Scott McDonald in New York City. Winners also each received the distinction of the ARF Great Mind Award.

JAR BEST REVIEWER: Danielle Chmielewski-Raimondo, Senior Lecturer in Marketing, University of Melbourne. Best Reviewer is selected by the Editor-in-Chief for making excellent contributions to the quality of peer-reviewed papers by providing in-depth, constructive reviews in a consistently timely manner.

JAR BEST PAPER: The winner receives the highest score from votes cast by members of the JAR Editorial Board. A JAR Best Paper is noted for its originality, clarity, scope of work and the potential to influence business practice and future research.

Winner: “How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand, Category and Country-Level Moderators”

By:

Koushyar Rajavi, Assistant Professor of Marketing at Scheller College of Business, Georgia Institute of Technology

Donald R. Lehmann, the George E. Warren Professor of Business at the Columbia University Graduate School of Business

Kevin Lane Keller, the E. B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College.

Alireza Golmohammadi, Assistant Professor of Marketing, Belk College of Business,

UNC Charlotte

View the full article here: https://www.journalofadvertisingresearch.com/content/62/4/321

This work will be showcased at the next JAR Insights Studio on June 21^st.

FINALIST/RUNNER-UP: “Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies”

By:

Farzad Abedi, PhD student at Macquarie University

Scott Koslow, Professor, Macquarie University

View the full article here: https://www.journalofadvertisingresearch.com/content/62/3/201

This work was presented at a JAR Insights Studio in 2022, which can be viewed here.

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