Spanish J Mar ESIC


Spanish Journal of Marketing - ESIC, 27(1)


How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Bianca Kronemann, Hatice Kizgin, Nripendra Rana, Yogesh K. Dwivedi [Google Scholar]

Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience
Davit Marikyan, Eleonora Pantano, Daniele Scarpi [Google Scholar]

How can brands become central in the consumers’ life?
Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang, Haryani Primanti [Google Scholar]

Fake news: a classification proposal and a future research agenda
Emad Rahmanian [Google Scholar]

Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food
Paulo Rita, Patrícia Arriaga, Ana Moura, João Guerreiro [Google Scholar]

Antecedents and outcomes of brand pride: moderating role of narcissism
Subarna Nandy, Neena Sondhi, Himanshu Joshi [Google Scholar]

Analyzing the influence of celebrities’ emotional and rational brand posts
Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, Siriwan Ieamsom [Google Scholar]