Spanish J Mar ESIC
Introduction
Spanish Journal of Marketing - ESIC, 27(1)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/2444-9709/vol/27/iss/1
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
—Bianca Kronemann, Hatice Kizgin, Nripendra Rana, Yogesh K. Dwivedi [Google Scholar]
Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience
—Davit Marikyan, Eleonora Pantano, Daniele Scarpi [Google Scholar]
How can brands become central in the consumers’ life?
—Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang, Haryani Primanti [Google Scholar]
Fake news: a classification proposal and a future research agenda
—Emad Rahmanian [Google Scholar]
Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food
—Paulo Rita, Patrícia Arriaga, Ana Moura, João Guerreiro [Google Scholar]
Antecedents and outcomes of brand pride: moderating role of narcissism
—Subarna Nandy, Neena Sondhi, Himanshu Joshi [Google Scholar]
Analyzing the influence of celebrities’ emotional and rational brand posts
—Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, Siriwan Ieamsom [Google Scholar]