J Macromar


Journal of Macromarketing, 43(2)


The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion
Tiegan Bradley, Kelley Cours Anderson, and Ashley Hass [Publisher] [Google Scholar]

Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing’s Power for Creativity, Competitiveness, and Well-Being
Wided Batat [Publisher] [Google Scholar]

Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters
Hieu P. Nguyen [Publisher] [Google Scholar]

Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)
Qi Ai and Yinan Dong [Publisher] [Google Scholar]

WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries
Ben Wooliscroft and Eunju Ko [Publisher] [Google Scholar]

Drivers of Ethical Consumption: Insights from a Developing Country
Sabeehuddin Hasan, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft [Publisher] [Google Scholar]

Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods
Vicki Janine Little, Helen Hui Ping Ho, and Buriata Eti-Tofinga [Publisher] [Google Scholar]

Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
Francisco J. Conejo, Wilson Rojas, Ana L. Zamora, and Clifford E. Young [Publisher] [Google Scholar]

Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust
Susanne Pedersen, Ting Zhang, Yanfeng Zhou, Jessica Aschemann-Witzel, and John Thøgersen [Publisher] [Google Scholar]

Common Cause, coopetition or competition? Resource contestation in food waste recovery networks
Vimala Kunchamboo, Vicki Janine Little, and Stephanie Kay Ann Cheah [Publisher] [Google Scholar]

Walk the Talk: The Boohoo Case Study
Mona Nassar, Tara Goddard, and Regine Freeman [Publisher] [Google Scholar]