Social Media Marketing


Contemporary Issues; Chapter proposal deadline 30 Jun 2023

POSTING TYPE: Calls: Other

Author: Subir Bandyopadhyay


Contemporary Issues in Social Media Marketing – Volume 2

Published by: ROUTLEDGE

Edited by

Dr. Subir Bandyopadhyay
School of Business & Economics
Indiana University Northwest, USA

Dr. Bikramjit Rishi
School of Management and Entrepreneurship (SME)
Shiv Nadar Institution of Eminence (SNIoE)
Deemed to be University
Delhi – NCR


The book aims at providing relevant theoretical, empirical, and experiential frameworks and findings in the area of social media marketing. The book will cover all the relevant aspects related to social media marketing.


The book is targeted at students of social media marketing, social media marketing professionals, researchers, and academicians who are interested in knowing more about social media marketing. The book will also be interesting for the allied disciplines of marketing,i.e. sociology, psychology, information science, and economics. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.  


This book seeks behavioral, empirical, or managerial work studying marketing
implications of social media from both a consumer and managerial perspective. Scholarly articles on topics including, but not limited to, the following will be considered for publication in the book.

  • The consumer journey in a social media world
  • Social media engagement and return on engagement
  • Social media and customer relationship management (CRM)
  • Mechanisms for incentivizing and encouraging social interactions
  • Consumption of social media platforms and services
  • Typology of social media interactions in marketing settings
  • Social media marketing goals and objectives
  • Selection strategy for social media platforms
  • Identifying target audiences
  • Content marketing
  • Publishing blogs, podcasts and webinars
  • Microblogging strategy
  • Marketing through social networks
  • Hiring employees through social media
  • Strategy to gain new customers
  • Strategies for sharing photos
  • Social media marketing for B2B
  • Mobile computing strategy
  • Location marketing strategy
  • Selection of monitoring tools
  • Managing social media in-house vs. by an agency

Authors should include a small case example in the chapter. In the chapter proposal, the authors should link the name of the firm and the chapter idea for developing the small case study.


This book invites original chapter proposals from academicians, researchers and practitioners. Neither published nor submitted anywhere else chapter proposals can be sent for review on or before June 30, 2023. A 2-3 pages chapter proposal highlighting the objectives of the proposed chapter will be appropriate. All submitted chapters will be reviewed on double-blind review basis. Contributors may also be requested to serve as reviewers for this project.


Proposal Submission deadline: June 30, 2023
Notification of Acceptance: August 31, 2023
Full Chapters Submission: October 31, 2023
Review Results Returned: December 31, 2023
Final Chapter submission: March 31, 2024

Please submit your chapter proposals at: and



Authors have to ensure the following

  • All figures are submitted as separate individual files, i.e. not within or as part of a larger file.
  • Any images (i.e. jpg, png and tif files) are minimum 1200×1000 pixels in size.
  • Any figures submitted in Word, PowerPoint or Excel are fully editable (text able to be changed, elements to be moved around etc.)
  • All figures (with the exception of tables) have been removed from the manuscript
  • You have obtained permissions for all relevant figures, which are logged in the artwork and third-party materials log.


  • Please use Harvard referencing throughout if possible. If you use this system, you cite the author’s surname, the year of publication and the page reference immediately after the quoted material, e.g. ‘Many composers … have attempted to return to this state of childhood grace’ (Swanwick 1988: 56).
  • With this system it is essential that the bibliography lists every work cited by you in the text.
  • Where there are two or more works by one author in the same year, distinguish them as 1988a, 1988b, etc. Type bibliographic entries in this order: author, initials, date, title, place of publication, publisher e.g.

Jaeger, J.C. and Cook, N.G.W. (1979) Fundamentals of Rock Mechanics, 3rd edn, London: Chapman & Hall.)

  • If you cannot use the Harvard system and use note references instead, you must give full details of author (with initials), book or article title, place of publication, publisher, date and page reference. Use commas between the elements of the reference rather than full stops.

A book should be referred to as, for example:

1 K. Swanwick, Music, Mind and Education, London: Routledge, 1988, pp. 56–7.

A journal article should be referred to as, for example:

2 S. Otsuka, H. Maruyama and I. Listowsky, ‘Structure, assembly, conformation and immunological properties of the two subunit classes of ferritin’, Biochemistry 20, 1981, 526–32.

Tables, Figures and Photos

  • If possible, try to produce tables with only horizontal rules. For example:


Criterion Micro firm Small firm Medium firm
Maximum number of employees 9 49 249
Maximum annual turnover 5 31
Maximum annual balance sheet 4 21


  • For all photos (and this includes web screenshots and company logos), these MUST be submitted in their original formats (JPEG or TIFF) and NOT embedded in Word. The quality of these images must be at least 300dpi. Images on the web are usually 72dpi, so you will need to contact the owner of the website and ask them for an original.
  • For line figures, please produce the artwork in black and white and not colour, unless the book is due to be produced in colour (which will be agreed beforehand with the commissioning editor). Most of our books are in black and white with greyscales and converting colours to greys can affect the quality.
  • To make sure that your line figures and accompanying text are clear and legible, please make sure that they; have a minimum width of four inches (in terms of how big they are on screen), use lines that are greater than ½ a point in width and use a font such as Arial.
  • Please supply figures, if possible, in an EPS format, unless they need to be redrawn, in which case, they will be ok to be submitted in either Word or PowerPoint files.


  • All permissions must be cleared by the time the manuscript is ready for delivery. A book cannot go into production if permissions are missing and this is the number one cause for the delay in getting a book published. Please ensure that all permissions correspondence is sent along with your manuscript.
  • It is your responsibility to obtain and pay for any permissions needed. It is the publisher, not the author, who is usually empowered to grant permission on behalf of the copyright-holder. This also applies to re-using your own published work – you still usually require permission from your original publisher. An exception to this is when you are producing a new edition of a book previously been published by us.
  • Previously published works in which the author owns the copyright are protected throughout his/her lifetime and for 70 years after the end of the year of the author’s death. Publication information can be checked with the Library of Congress ( and the British Library (
  • Make sure that you have permission to reproduce any materials in both print and electronic formats, as almost all of our books are now produced in an eBook format.
  • Your editorial assistant can provide a template permission request letter should you require one.


  • Under a convention known as ‘fair dealing for purposes of criticism and review’, the Society of Authors advises that permission need not be sought for short extracts provided that the content is quoted in the context of ‘criticism or review’ and not just to embellish the text. A short prose extract is defined as of not more than 400 words (or a total of 800 words in a series of extracts, none exceeding 300 words); and in poetry not more than 40 lines from a poem, provided that this does not exceed a quarter of the poem. Exceptions to this are anything by either, J.R.R. Tolkien, James Joyce or Bram Stoker. The estates for these authors are notoriously difficult.
  • Single lines from songs, films and plays will more often than not, need permission.


  • You must obtain permission for all illustrations, whether supplied by museums, agencies or private individuals, or taken from existing publications. You may be asked for two fees: one for permission and one for supplying a print. You should pay the cost of the print immediately. Permission fees are usually not paid until publication. Although classic paintings and works of art are often in themselves out of copyright, museums and art galleries usually copyright all photographs or slides taken of them.
  • In order to reproduce a modern work of art or a line illustration, such as a cartoon (where the artist is not dead or less than 70 years has elapsed since his/her death), you will need to obtain permission from the copyright-holder as well as whoever supplies the print.
  • Artwork that you have redrawn but that is different from the original should still acknowledge the original source in the caption (‘Adapted from…’). If a comparison between your own interpretation and the original does not show obvious differences, permission to reproduce must be sought. If you wish to reproduce advertisements, both the company owning the product and the advertising agency should be approached for permission.


  • Information cannot be copyrighted, but the layout, format and selection of data are. If you add or delete rows or columns of data you should acknowledge the original source (‘Adapted from…’), but formal permission is unnecessary; if, however, the content of the table is unchanged, you should seek permission to reproduce.

The Internet

  • Copyright protection also applies to material displayed on the Internet. Apply for permission as for printed material; check the copyright notice on the web page and send a permission request by e-mail to the website operator. In a single website there may be more than one copyright-holder and the consent of each will probably be required. It is worth noting that computer programs are considered as ‘literary works’ and require the copyright-holder’s permission.