Winter AMA 2024


2024 Winter Academic Conference, St. Pete Beach, Florida, 23-25 Feb 2024; Deadline 11 Aug

POSTING TYPE: Calls: Conferences

Author: ELMAR Moderator

2024 AMA Winter Academic Conference

Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. That’s why the 2024 AMA Winter Academic Conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics and tools to address emerging challenges, much work remains across domains that can benefit from our attention.

For this conference, we encourage research that celebrates what we have accomplished while empowering us to be bold and creative as we challenge ourselves as an academy to unlock the amazing potential within us, individually and collectively, to make a difference. Therefore, we invite you to share your research to demonstrate how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces and firm practices to effect positive change within the marketplace, the wider society and our academy.


Submissions are due August 11, 2023.

Papers must be submitted through AMA’s online submission portal, ExOrdo. Submission types include competitive papers, posters and panels. Accepts/rejects will be sent out in mid-November.

Conference Co-Chairs

Samantha Cross
Iowa State University

Alok Saboo
Georgia State University

Winter AMA 2024 Call for Papers

Winter AMA 2024 Event Page