The Big Issues of Our Time
Introduction
How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political extremism, Climate Change, etc., Special issue of the Journal of Macromarketing; Deadline 31 Dec 2023
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Journals
Author: M. Joseph Sirgy
Call for Papers
Journal of Macromarketing
How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political extremism, Climate Change, etc.
Special Issue Editor: M. Joseph (Joe) Sirgy
The Journal of Macromarketing is soliciting manuscripts that explore how marketing can contribute insights on important issues of our time—issues related to war and peace, climate change, pandemics, political extremism, persecution of selected social groups, etc.
Marketing scholars and practitioners can share their insights on policies (both organizational and public policies) that can provide solutions to the difficult and intractable global issues of our time. The purpose of this special issue is to enhance understanding and to inform policy and marketing practice through thoughtful insights in various social contexts across different levels of analysis.
Plausible foci of insights might include, but are not limited to, the topics listed below. With all topics, we encourage macromarketing scholars to develop recommendations for actionable marketing and policy implications based on solid research. The topics include:
- Policies that can lead to constructive engagement among nations, paving way to decreased political and social conflict.
- Policies that strengthen and reinforce sustainable peace among nations.
- Policies that can help public health organizations mitigate the effects of healthrelated pandemics.
- Policies that can assist governments and international regulatory bodies mitigate the adverse effects of health-related pandemics on the economy, social life, and wellbeing.
- Policies that can assist governments and NGOs develop marketing campaigns to decrease political extremism.
- Policies that can help the public guard against misinformation and conspiracy theories.
- Policies that can assist the business community in mitigating the effects of climate change and global warming.
- Policies that encourage the public to engage in sustainable consumption to mitigate the effects of climate change.
- Policies that can prompt governments to develop marketing campaigns to encourage the public to engage in sustainable consumption.
- Policies that can prompt governments to develop marketing campaigns to encourage the business community to engage in sustainable production and supply practices.
- Policies that can bring about social justice to persecuted people (ethnic minorities in certain countries, women in some countries, transgender people in many countries, etc.) and enhance their quality of life.
Manuscripts should have a marketing focus and may be empirical or conceptual. Conceptual papers are particularly encouraged that may pave way to future empirical research.
All submissions should be of the highest quality per the Journal of Macromarketing standards.
Inquiries can be directed to the special issue guest editor: M. Joseph Sirgy (sirgy@vt.edu).
Manuscripts should follow the Journal of Macromarketing formatting guidelines, and all manuscripts should be submitted through the journal’s online submission system.
Submission deadline: December 31, 2023.