IRMBAM 2023
Introduction
Marketing and Service for Social Impact, Customer Value and Well-Being at International Meeting in Business & Management, Nice, 6-8 Jul 2023; Deadline 25 Apr
POSTING TYPE: Calls: Conferences
Author: Ilaria Dalla Pozza
Here is a special track we are organizing at the 12th IRMBAM 2023 conference in Nice.
the 12th International Meeting in Business & Management #IRMBAM2023 is a main conference organised by IPAG Business School in its wonderful Campus of Nice on July 6-8.
The IPAG Marketing department with Béatrice Siadou-Martin and Shaphali Gupta, PhD offers a special track on Marketing and Service for social impact, customer value and well-being !
Marketing and service strategies should have a positive impact not only on society at large but also on consumers contributing to the creation of customer value and well-being. Customer well-being is becoming today central in marketing and service strategies to strengthen long-term customer relationships.
Do not miss the deadline (that has been extended) to submit: April 25th is approaching!
You can find here the link to the general IRMBAM 2023 conference:
https://irmbam2023.sciencesconf.org/
Here you can find the link to the special track in the IRMBAM conference on Marketing and Service for social impact, customer value and well-being !: