INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards

Author: David Hardesty

I am pleased to announce the runner-up and winner of the 12th annual William O. Bearden Award presented at the Southeast Marketing Symposium hosted by the University of Tennessee this weekend:

Runner Up: Michael Jenkins, University of Kentucky – The Entitative Effects of the And-Brand Name

Winner: Molly Ahearne, University of Georgia – Sales Performance Rankings: Are They Helpful or Harmful?