INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits

Author: Towhidul Islam

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A 3-Day Remote Workshop on Marketing Analytics

MARKETING ANALYTICS, DATA HANDLING AND VISUALIZATION IN R

Workshop: Thursday, May 25 – Saturday, May 27, 2023.

Visit the link for details: https://dataorbit.ca/course/10

This hands-on workshop focuses on how to accomplish everyday tasks that statistical analysis depends on, such as getting data into R, data handling, presenting summary tables, visualizing, and building marketing analytics models, and transforming output into reproducible reports and elegant graphs. Marketing analytics models include (a) traditional market response models to identify linear and non-linear relationships between variables (b) choice models that are widely used for the analysis of individual choice behavior across a dozen disciplines for policy and tactical interest, (c) market segmentation and random forest classifier for focused targeting, and (d) perceptual mapping for brand positioning.

Live Lecture and Lab Session: 10 am–3:00 pm Eastern Time (New York Time) each day with one hour break at noon. Video-recorded versions will be accessible for 8 weeks.

Payment: The fee of Canadian $700 Regular, $500 for Students.

The workshop is organized by DataOrbit and taught by Towhid Islam, PhD., Professor, Department of Marketing and Consumer Studies, University of Guelph, Canada.