Field Studies in Marketing


The Challenges, Benefits and Operationalization, an AMS Webinar, 25 Apr 2023


Author: Hyunju Shing

The Academy of Marketing Science is pleased to present the following webinar:

Field Studies in Marketing: The Challenges, Benefits and Operationalization“.

AMS invites its members to participate in the rich discussion that focuses on topics such as when to conduct field studies, the need to pre-register them, how to approach companies, requirements from reviewers, etc.  The webinar intends to share collective insights and experiences from the expert panel composed of prolific scholars, journal editors, and editorial review board members.

The webinar will take place on Tuesday, April 25, from 12pm to 13pm (Eastern Standard Time, EST) and features the following speakers:

Barry Babin, University of Mississippi
Courtney Szocs, Louisiana State University
Carolina Werle, Grenoble Ecole de Management (France)

**The event is free and open to all AMS members.**

Please click here to registere for the webinar:

We will send you the invitation link a few days before the event.