INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Awards

Author: Jeffrey Richards and Herbert Jack Rotfeld

At the recent American Academy of Advertising conference in Denver, ERIC HALEY of the University of Tennessee received the Ivan L. Preston Outstanding Contribution to Research Award and JOSHUA RYOO of Southern Illinois University received the Mary Alice Shaver Promising Professor Award

Named after the late Ivan Preston, one of AAA’s most distinguished and impactful scholars, the Outstanding Contribution to Research Award is designed to honor an individual who has made an outstanding contribution to the discipline of advertising through a systematic and sustained program of published research. It is the Academy’s TOP research award. Eric Haley is yet another amazing researcher to the list of the award’s honorees.

The volume of research that Professor Haley produced during the last 30 years is an impressive collection of referred publications and papers, books, book chapters plus a number of invited research presentations. He has published in virtually every in advertising research journal, plus marketing and consumer behavior publications. Several of the journal publications were further voted as “best paper” as voted by the publications’ editorial boards. Aside from the research output, he was Senior Associate Editor of Journal of Advertising and editor of Journal of Current Issues & Research in Advertising for the first seven years after the publication was acquired by AAA in 2012.

Named after the AAA past President and dear friend to many the year she passed, the Mary Alice Shaver Promising Professor Award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching and research. The award is given to full-time faculty and American Academy of Advertising members who have taught no more than 4 years. Joshua Ryoo has started an impressive record as an emerging scholar that we predict will continue to make even more significant contributions in the years ahead to issues of new technologies, as well as the ethical and moral issues of advertising theory and practice.

Professor Ryoo’s nomination letters noted that in his short career he has published numerous articles in the top advertising and business journals, over a dozen in the past few years, plus two score of conference presentations, three of which were honored as “best conference paper” awards and, before completing his doctorate, “Best Student Conference Paper” award. Those who have witnessed his work as an educator described him as “a top quality instructor who knows how to structure his class, how to interact with his students, and has extensive knowledge in his specialty area.” Another person stated simply, “He loves teaching.”