INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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How regulatory focus shapes pro-environmental behaviour: evidence from Portugal
—Filipe Coelho, Luís Cruz, Maria C. Pereira, Paula Simões & Eduardo Barata [Publisher] [Google Scholar]

How sharing of supporters reveals competition amongst non-profit brands
—Margaret Faulkner, Jenni Romaniuk & Philip Stern [Publisher] [Google Scholar]

Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
—Laetitia Lambillotte & Ingrid Poncin [Publisher] [Google Scholar]

Digital practices tracing: studying consumer lurking in digital environments
—Petra Audy Martínek, Alessandro Caliandro & Janice Denegri-Knott [Publisher] [Google Scholar]

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
—Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid & Valdimar Sigurdsson [Publisher] [Google Scholar]

Social media in politics: how to drive engagement and strengthen relationships
—Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper [Publisher] [Google Scholar]

Brand dynasty: managing charismatic legitimacy over time |
—Eric Arnould & Delphine Dion [Publisher] [Google Scholar]