INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0265-1335/vol/40/iss/2

A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs
—Matthias Baum, Sui Sui, Shavin Malhotra [Google Scholar]

Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs
—Hyo Eun Cho, Jong-Ho Lee, Insik Jeong [Google Scholar]

The role of online channel in influencing perceived firm size and brand authenticity in international marketing
—Felix Septianto, Arnold Japutra, Pragea Putra, Tyson Ang [Google Scholar]

Advertising intensity and firm performance: the influences of firm age and cultural communication styles
—Alexey V. Semenov, Arilova Randrianasolo [Google Scholar]

Are Christian Arabs’ business models different from those of Muslim Arabs?
—Ron Berger, Bradley R. Barnes, Liane W.Y. Lee, Matti Rachamim [Google Scholar]

Knowledge trajectories in the internationalization of the firm
—Sylvio Leal Barbosa, Sergio Fernando Loureiro Rezende, Angela Versiani, Katia M. Galdino [Google Scholar]

International servitization: theoretical roots, research gaps and implications
—Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan [Google Scholar]

Consumer animosity: the mitigating effect of perceived brand globalness
—Timo Mandler, Fabian Bartsch, Tinka Krüger, Kyung Ae Kim, C. Min Han [Google Scholar]

Product development capabilities-based export channel selection and export performance
—Min Li, Xinming He, Carlos M.P. Sousa [Google Scholar]