Dec Sciences

Introduction

Decision Sciences, 54(2)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


https://onlinelibrary.wiley.com/toc/15405915/2023/54/2

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Competitive location‐based and trajectory‐based mobile targeting
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Consumer showrooming with supplier encroachment and omnichannel retailing
Shichen Zhang, Yao Yao, Jianxiong Zhang [Google Scholar]