MSI Analytics Conference
Introduction
The Wharton School, 3-4 May 2023
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Author: ELMAR Moderator
MSI’s 2023 Analytics Conference:
Technology, New Data Streams, and Marketing Strategy
May 4-5, 2023
The Wharton School, Philadelphia, PA
Your marketing strategy is only as good as your data and analytics. As old data sources disappear, you may have too little—and as new sources emerge, too much. If you can only manage what you can measure, how can you manage all that data and the measurement process itself?
In this conference, you will engage with top academics and business leaders who are at the forefront in applying artificial intelligence and advanced analytics to address critical challenges facing marketing today.
Topics Include
- ChatGPT and creative content automation
- Deep learning models and unstructured data
- Livestream shopping and dynamic customer interactions using AI
- Measuring and managing customers’ digital experiences
- Behavioral science and data analytics collaborations
- And more!