JAR News


Advertising Research Foundation Annual Audience x Science Conference, New York City, 25-26 Apr 2023

Journal of Advertising Research News

In-person is back at the Advertising Research Foundation (ARF) annual Audience x Science conference, with a special academic rate.

Attend this hybrid, New York City event April 25-26 event either virtually or in person. Academics: take advantage of a discounted $699 rate for your in-person attendance by emailing registration@thearf.org. This is an opportunity to network with your peers—including JAR Editor-in-Chief Colin Campbell—as well as industry practitioners, and to watch presentations featuring new research about the impact of changing consumer behavior on brands, insights into TV consumption and campaign measurement and effectiveness.

Other topics will address questions on impressions (are all impressions equal?), measurement solutions across multiple media, the validity, reliability and predictive power of attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Learn more about Audience x Science 2023 here

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