Asia Pac J Mar Logistics

Introduction

Asia Pacific Journal of Marketing and Logistics, 35(4)

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1355-5855/vol/35/iss/4

Effect of colours on sponsor recall
Brendon Toh, Ho Keat Leng, Yi Xian Philip Phua [Google Scholar]

The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites
Chien-Hsiung Chen, Weimin Zhai [Google Scholar]

Creating value for patients through service encounter experiences: evidence from Turkey
Mahmut Selami Akin, Abdullah OkumuĊŸ [Google Scholar]

Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda
Shaoshan Wang, Matthew Tingchi Liu [Google Scholar]

Omni micro-reseller’s path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Amalia E. Maulana, Julio Adisantoso, Bobie Hartanto [Google Scholar]

Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis
Danzen Bondoc Olazo [Google Scholar]

A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement
Jun Zhang, Jingwen Wang [Google Scholar]

Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments
Hongbo Liu, Breda McCarthy [Google Scholar]

Battle between psychological ownership and consumer animosity to influence consumers’ buying behavior: a moderated mediation model
Sita Mishra, Garima Saxena, Ravi Chatterjee [Google Scholar]

Robo-advisor based on unified theory of acceptance and use of technology
Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang [Google Scholar]

Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market
Ting Chen, Feng Yang, Feifei Shan, Fengmei Xu [Google Scholar]

Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Jiseon Ahn [Google Scholar]

The effect of mobile device usage on creating text reviews
Keeyeon Park, Hye-Jin Kim, Jong Min Kim [Google Scholar]